The Singapore Tourism Board has launched a campaign with startup partnerships at its heart, in the hope to show people that Singapore and San Francisco has more in common than people think.
The campaign revolves around two key deals with Bay Area companies Lyft and Pandora. The overall message of the campaign is to show how Singapore is culturally progressive and innovative while a tactical side of the campaign aims to promote Singapore Airlines’ launch of non-stop flights between San Francisco and Singapore in October.
Kershing Goh, regional director of Americas, Singapore Tourism Board, told The Drum: “Singapore Read full story ›
Source: The Drum
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