Singapore ‘line of business’ (LOB) leaders are expecting digital technologies and priority on technology-related skills as necessary for the future according to a Fujitsu report.
The report surveyed 500 Singapore business leaders in marketing, human resource, finance and operations on their views on digital and how it will impact their work.
Marketing leaders in Singapore cite serving customers better (49%) as impetus for going digital. Marketers expect real-time access to data and digital technology will help achieve their goals according to the report. Other challenges and critical trends for marketers in Singapore are co-innovation with customer or partners (30%) and digital business Read full story ›
Source: The Drum
Industry News
