The Singapore Tourism Board (STB) and Economic Development Board (EDB) have united on a new branding to combine its efforts in promoting the country to both tourists and businesses.
The united front aims to use the power of the two government units to work as one brand, creating more fire power under a unified message of ‘Passion Made Possible’. The new brand look also includes a new logo that labels the country as ‘SG’, which aims to play on the idea of trademarks, linking to Singapore’s desire to be known as a country of innovators.
Lionel Yeo, chief executive of STB, said: Read full story ›
Source: The Drum
Industry News