By Shawn Lim

The Singapore Tourism Board (STB) has created an augmented reality camera filter on Facebook to promote Singapore as a constantly evolving travel destination and launched a new film as it ramps up its marketing efforts for 2019.

The Visit Singapore Facebook Filter, which was created by TBWA and creative technology company AliveNow, allows users to find the most exciting locations around Singapore and transports them there with AR.

Users can take selfies and record videos of themselves and their friends while wearing fun props that are unique to each location’s vibe.

The AR filter is part of STB’s Passion Made Possible Read full story ›

Source: The Drum