Sky Atlantic has wrapped Metros across the UK today (25 April) in the style of fictional newspaper The Westeros Gazette to promote the launch of the latest series of Game of Thrones, which premieres tonight.
The four page cover wrap is intended to bring Metro readers up to speed with the previous season of Game of Thrones in a series of features, together with spoof ads from the Seven Kingdoms, a Westeros weather forecast and a missing persons notice for some of the show’s most prolific characters.
The campaign extends into Metro’s digital editions and was supported by an experiential campaign which Read full story ›
Source: The Drum
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