Satellite broadcaster Sky wants to position its digital downloads and rental service Sky Store as the go-to outlet for pre-ordering box office smash-hits, so viewers can enjoy them the moment they are made available to view in the home.

Sky Store appointed content marketing unit Telegraph Hill at the tail-end of last year to help drive awareness for some of the biggest film releases soon to be made available on the service, such as the latest James Bond movie Spectre.

The pair have agreed upon a strategy that will be digitally and content-led, with a strong focus Read full story ›

Source: The Drum