By Seb Joseph

Sky is to be the sole reseller of Viacom’s advertising inventory in the UK and Ireland in a deal that will also give it responsibility for a terrestrial broadcaster for the first time in Channel 5.

Both media owners have brokered the arrangement as part of an extension of their commercial deal in the region for a further five years. It pulls in Channel 5’s roster of channels – Channel 5, 5 USA and 5* – from June into advertising real estate that includes all 17 of Viacom’s channels already sold by Sky Media.

Sky has been peddling Viacom’s inventory since 2009 Read full story ›

Source: The Drum