By Shawn Lim

Mobile sites in the Asia Pacific meet industry best practices in only two out of five mobile consumer touch points in product pages and mobile design.

Other touch points like findability, which is how fast consumers can find products on a site, registration, and conversation, and speed of webpage loading ranked lower.

This is according to a survey called ‘Masters of Mobile’, jointly produced by Accenture and Google.

The report, which studied 700 popular websites in 12 APAC countries across the finance, travel and retail industries, also found that conversions drop 20% for every second of delay in mobile Read full story ›

Source: The Drum