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'Slow Waiter' Video Deemed A Great Example of B2B Marketing

on Jan 26, 2016 | 0 comments

By Laurie Fullerton

While marketers may find an ease and fluency with every level of fast innovation, occasionally one feels like the waiter in Fast Technology and the Slow Waiter who is depicted in a series of videos created by Tim Washer, vice president of marketing at Cisco.

The former comedy writer and video content producer offers a series of videos that encompass almost everything B2B content should be. “It’s informative, it’s entertaining and it humanizes Cisco’s brand,” said Jason Miller of LinkedIn’s Marketing Solutions Blog.

Washer, who was a comedy writer for the David Letterman show and a student of Amy Read full story ›

Source: The Drum