The Huawei Watch differs from existing smartwatches on the market, as well as the upcoming Apple Watch, by incorporating a round watch face and traditional design elements that give it the appearance of a regular watch. Huawei, the world’s fourth largest smartphone maker, believes this will encourage more people to purchase the technology, which was unveiled yesterday (1 March) at Mobile World Congress in Barcelona.
Speaking to Marketing Week, Huawei’s director of product marketing Hartmut Klenner said the brand saw wearables as central to its marketing strategy given the potential to deepen relationships with consumers and grow the brand’s reach. He Read full story ›
Source: Marketing Week
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