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Smirnoff Ice wins second annual Tribeca X Award with short film about deaf dancer

on Apr 25, 2017 | 0 comments

By Kyle O'Brien

Luke Atkinson of Smirnoff poses with the Tribeca X Award

The second annual Tribeca X Award went to a moving short film about a deaf dancer as Chris Fonseca: Keep it Moving, directed by Zachary Heinzerling, took the top spot in New York Monday (April 24) night. The Tribeca X Award highlights excellence in creative, original and authentic storytelling that is sponsored or underwritten by a brand.

The short film took the top honor for its human connection, watching Fonseca and a troupe of deaf dancers feeling the beat and being moved to move. It’s a film everyone can understand and connect with, and the branding is subtle Read full story ›

Source: The Drum