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#SMWNYC: How The Atlantic reinvented itself after 150 years in the magazine business

on Mar 1, 2017 | 0 comments

By Lisa Lacy

The Atlantic was founded in March 1857 by writers like Oliver Wendell Holmes, Ralph Waldo Emerson, James Russell Lowell, Henry Wadsworth Longfellow and Harriet Beecher Stowe with two goals: to end slavery and to create a magazine in which its founders could get their work published. That’s according to Bob Cohn, president of The Atlantic, who spoke Tuesday (February 28) at Social Media Week in New York.

And its founding manifesto – in which The Atlantic said it strived to be independent and honest – reveals everything readers need to know about The Atlantic today, too, Cohn said. In Read full story ›

Source: The Drum