By Rebecca Stewart

Vice, Sky Sports, Spiegel Online and Bild have signed up to become Snapchat’s first partners for its Discover platform in Germany.

The messaging app has launched its premium content offering in the country just weeks after poaching Marianne Bullwinkel from Facebook to serve as country manager for Germany, Austria, Switzerland (DACH).

Snapchat Discover launched globally in 2015 and the messaging app counts the New York Times, MTV, BuzzFeed, Cosmopolitan and Bleacher Report among its roster of media partners who generate content for the section on a daily basis.

The four launch partners in Germany, including German’s largest tabloid Read full story ›

Source: The Drum