Snapchat is pushing ahead to offer advertisers in Europe better measurement capabilities, extending its deal with third-party measurement firm Moat.
The move means that from today (3 January) advertisers in the UK and France will be able to use Moat to measure the effectiveness of video campaigns within the ephemeral messaging app.
Snapchat first inked a deal with Moat in the US last June, and now marketers in select European counties can use the service to monitor, among other metrics, “human and viewable”, and “human, viewable and audible” across branded Snapchat video impressions.
Essentially, Moat can measure the sight, sound and motion Read full story ›
Source: The Drum
Industry News