By Rebecca Stewart

Snapchat has signed a multiyear deal to share live moments from Wimbledon, including footage from the men and women’s finals.

The partnership comes as the social giant has revealed its British user number for the first time, claiming that it now has 10 million active daily users in the UK, which makes Britain its second largest market behind the US.

The three-year Wimbledon deal with the All England Tennis and Croquet club will see Live Stories from the tournament shared on Snapchat. As part of the deal, Snapchat will also sell ad spots to sponsors, which include Stella Artois and Häagen-Dazs.

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Source: The Drum