Snapchat is further opening up its API to allow its partners to buy and manage sponsored Geofilters – its location-enabled overlays.
The move means advertising partners in the UK, the US, Australia and Canada will be able to purchase and report on paid-for Geofilters, whereas previously they could only sell vertical Snap Ad units to brands.
Sponsored Geofilters, meanwhile, were formerly limited to being purchased directly, and individually, through Snap’s dedicated self-service platform which is still open for use.
Snapchat works with a host of third-party providers including Amobee, TubeMogul and VaynerMedia, and as well as Read full story ›
Source: The Drum
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