Snapchat is inarguably the domain of teens but new research claims there is more opportunity for brands among the app’s ‘older’ users – that is, those who are aged between 25-34.
Media agency UM interviewed 2,500 UK consumers aged 16 and above as part of a wider social media study. It found that the major draw to Snapchat from Facebook was that their parents were not on it; 40% of those aged 16-24 admitted this, while among 25-34-year olds this sentiment reduced to a mere 20%.
George McMahon, insight executive at UM, said: “Although teenagers may be enthusiastic users of Read full story ›
Source: The Drum
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