The new designs for the Hunger Bars, which appear to be influenced by Coca-Cola’s successful ‘Share a Coke’ campaign, feature words such as Cranky, Impatient and Whiny, and maintain the brand’s ‘You’re Not You When You’re Hungry’ positioning. To launch the packaging Snickers ran a humorous ad online featuring a hotline operator receiving calls from the public in need of a Hunger Bar for a peckish friend.
Introducing, the Hunger Bars – #SNICKERS bars with hunger symptoms on the wrapper. Stores just got more #satisfying. pic.twitter.com/fwDrhFxUyu
— SNICKERS® (@SNICKERS) September 21, 2015
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Source: The Drum
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