By Staff Writer

In a special edition of The Drum’s Social Buzz Chat show, our community manager Adam Libonatti-Roche sat down with customer experience platform Falcon IO’s marketing strategist Nikita Smits to discuss leveraging social data.

Talking about the power of data on platforms like Twitter and Facebook, Sims recommends brands are available across all social touchpoints for consumers following a purchase, wherever they may be.

She also recommends brands ask themselves how they are engaging with customer to make sure what they’re saying isn’t too “salesy”.

“Who would this be? What are their interests? How does this person come across? “What are Read full story ›

Source: The Drum