Traditional media outlets must shift their focus to social media platforms in order to more effectively reach readers, according to a new study by Pew Research Center which shows Facebook is now the dominant source for news.
The ‘News Use Across Social Media Platforms 2016‘ report found that Facebook, Twitter, Instagram, YouTube and even Snapchat have emerged as the go-to sources for news.
Having surveyed over 4,600 people Pew found that 62 per cent of Americans rely more on the social media platforms for news that they do traditional media.
Facebook, which has around 222 million monthly active users across the Read full story ›
Source: The Drum
Industry News