By Sarah Vizard
The cyber attack began on 24 November when a group of hackers calling themselves the “Guardians of Peace” took over Sony computers and released the contents of emails that discussed business plans. The attack ultimately led to Sony Pictures cancelling plans to release The Interview after the hackers threatened to strike against cinemas showing the film.
Much of the information contained within the leaks was negative and the Sony’s decision not to release The Interview was roundly criticised. Figures from YouGov’s BrandIndex show that Sony as an electronics brand, the only category in which it is measured, has been negatively impacted.
Source: Marketing Week
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