Sony India signed a two year contract with McCann Worldgroup as its creative agency in India. The agreement will include the agency performing all creative duties, from making its TV ads, to branding and retail.
Yuichi Hasegawa, head of marketing communication and retail, Sony India, said: “Our decision to appoint McCann World Group follows an extensive selection process whereby we reviewed presentations from some of the leading agencies in India. The re-pitch journey is a platform for us to assess and examine the latest market scenario. The evaluation criterion, ranging from creative inputs to execution ideas, enabled Read full story ›
Source: The Drum
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