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Sony Mobile, Nissan and Tetley Tea first advertiser brands aboard new MSN

on Oct 1, 2014 | 0 comments

By Ishbel Macleod

Microsoft has opened its new look MSN for general availability, with Sony Mobile, Nissan and The Potato Council among the first advertisers.

The overhauled platform looks to provide a dedicated web experience, with complementary apps that sync across any platform.

As the platform opened today, Nissan was announced as the exclusive launch advertiser for the new MSN Cars and will 100 per cent own the channel for two weeks (Wednesday 1 October to Wednesday 14 October). The campaign will focus on electric car Nissan Leaf, in addition to its continued sponsorship of a dedicated MSN Innovation Channel.

Guillaume Masurel, marketing director Read full story ›

Source: The Drum