Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

SoundCloud CEO welcomes the arrival of Apple Music claiming it will only benefit him

on Jun 29, 2015 | 0 comments

By Tony Connelly

SoundCloud chief executive Alexander Ljung has welcomed the arrival of Apple Music saying that its launch will only benefit his music streaming service.

Speaking to Music Business Worldwide, Ljung maintained that he was not concerned about Apple Music having an adverse effect on SoundCloud because he doesn’t “see anything out there that’s remotely close to SoundCloud”.

The free online music platform has almost 200m unique monthly listeners, dwarfing even Spotify’s impressive growth in recent years, and Ljung believes that the success is down to the fact that it’s free.

But this model has cause ripples of discontent amongst rights-holders, something which Read full story ›

Source: The Drum