By Benjamin Cher

How would you market toys in a region where kids are expected to follow a model of success, and play is not considered as important?

For Lego, dealing with the “tiger moms” in Asia has led to speaking universal truths about what it takes to fully develop the potential of a child today according to Kevin Hagino, senior regional brand manager (SEA), Lego.

“The picture of success can be anything, it all depends on what that child wants to envision for their own life. This generation [of parents] are starting to think differently, as in there is an element of creativity and Read full story ›

Source: The Drum