By John Glenday

Swimwear specialists Speedo has launched an online audience participation platform in partnership with Mediablaze in an effort to get members’ competitive juices flowing with challenges designed to track individual performance against peers.

Speedo On is geared toward professional and amateur swimmers alike to add some vim to the drudgery of a weekly fitness regime by serving up a regular diet of tips, motivation and suggestions for both water and dry land.

Intended to address a drop in the number of people choosing to swim the digital tool brings a global community of swimmers together online where they can Read full story ›

Source: The Drum