By Tony Connelly

Speedo has partnered with Olympic and Commonwealth swimmers for its Dive In campaign which aims to promote fitness with free swim fit sessions.

Olympic 200m breaststroke silver medallist Michael Jamieson joined Commonwealth 200m individual medley champion Siobhan-Marie O’Connor and Britain’s 200m freestyle swimmer James Guy to launch the Dive In.

With the campaign Speedo is aiming to align its brand with healthy living by offering 10,000 adults, free free 60-minute swim fit sessions at 50 pools nationwide.

The initiative was launched off the back of new research from Speedo which revealed that one in three swimmers could not swim more than four lengths Read full story ›

Source: The Drum