The Scottish Professional Football League (SPFL) has brought in former Southampton FC head of marketing Scott Steedman to lead a change of strategy after the governing football body failed to find a sponsor for the Scottish Premiership.
The move comes after a merger between the Scottish Premier League and Scottish Football League last year to form the Scottish Professional Football League (SPFL) and a year-long search for a sponsor for the main title that has, so far, proved fruitless.
Now, with Celtic wrapping up the Premiership in March with over two months of the season to go, the SPFL has brought Read full story ›
Source: The Drum
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