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Sport England to take ‘consumer-focused approach’ as it looks to replicate success of ‘This Girl Can’

on Dec 10, 2015 | 0 comments

By Sarah Vizard

this girl can

According to the latest ‘active people survey’ by Sport England, the number of people playing sport regularly has increased by 245,000 since June to 15.74 million. But women have “bucked the usual trend” with the number of women playing sport for at least half an hour once a week increasing faster than the number of men.

Since March, 148,700 more women have taken up sport, taking the total to 7.01 million or 31.2% of the population. For men the increase was 96,500, with 8.73 million men now active at least once a week, equal to 40.7% of the male population.

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Source: Marketing Week