By Ishbel Macleod

Sports fans showed significantly greater purchasing intentions than those who are not interested in sports, new research commissioned by Eurosport has found.

The survey of nearly 7,000 men and women aged 16-69 in Germany, France and the UK discovered that 50 per cent of those who are interested in sports intend to purchase a new mobile device in the next year, compared to 40 per cent of the general population, with the statistics being similar in the areas of travel (57 per cent verses 58 per cent) and cars (31 per cent against 23 per cent).

Vincent David, deputy director of marketing Read full story ›

Source: The Drum