By Sean Larkin

SpotX and Samba TV have penned a deal that will see the pair combine their respective video ad serving plus targeting capabilities to help advertisers buy connected TV ads in an a manner that better targets the audiences they desire.
The partnership also entails the capability of delivering in-app and web-based ad units, with SpotX named as the primary connected TV ad server for Samba TV, in a partnership that will see advertisers use the latter’s proprietary TV viewership data to extend their media buys across all screens.
Samba TV’s content ID technology is integrated directly into millions of smart Read full story ›

Source: The Drum