Soda brand Sprite has released its first ever music video despite supporting the hip-hop industry in particular since 1986.
As part of its Summer Sprite Cold Lyrics Series that saw it adorn cans with the lyrics from multiple artists, the company has now released a full-length music video with its ambassador Vince Staples, a single called Rain Come Down as part of his new album Big Fish Down.
Bobby Oliver, director of Sprite & Citrus Brands at Coca-Cola North America, said: “The Sprite brand’s legacy in hip-hop has always been about elevating the art form and Read full story ›
Source: The Drum
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