By Naomi Taylor

Travel company Srprs.me has appointed Rooster PR as its first UK PR agency, to bring the innovative, spontaneous travel service to the UK market.

Founded in April 2014, the forward-thinking Dutch brand offers travellers a fresh approach to getaways with surprise trips.

With Srprs.me, tourists choose their theme, dates and budget and experienced srprs.consultants craft a quality surprise trip, they can then uncover their destination via a scratch card at the airport.

Rooster’s brief is to deliver a strategic PR campaign educating the media and market about Srprs.me’s key differentiators and philosophy in order to encourage travellers to embrace Read full story ›

Source: The Drum