By Shawn Lim

Standard Chartered has launched a campaign to celebrate a decade of its partnership with Liverpool Football Club (LFC).

The campaign by TBWA/Singapore features a soundtrack recorded by music producer and singer Astraea, with a unique rendition of LFC’s famous anthem ‘You’ll Never Walk Alone’.

According to director Rollo Jackson, the campaign’s film pays homage to LFC‘s 700 million fans worldwide, capturing the feeling of hope, disappointment and euphoria Liverpool fans the world over has experienced.

The film was shot in Liverpool and features local Liverpudlians, as well as capturing recognisable sights and sounds in and around the city, from the LFC player Read full story ›

Source: The Drum