By Seb Joseph

The coffee maker will start delivering food and beverages smartphone orders in selected markets in 2015. Delivery will be made available as part of the revamped Starbucks Rewards loyalty program, which is being introduced through the company’s new Mobile Order and Pay app.

The app lets customers pre-order products they can pick up a later time and is being tested in the US next month. A wider rollout is planned in the second half of 2015 with Starbucks hailing it as the “single most important technology innovation” it will introduce in the year.

It aims to bolster the company’s digital payments system Read full story ›

Source: Marketing Week