Starbucks will soon be targeting its consumers with real-time personalised offers across its entire digital offering after seeing targeted promotions help boost the success of its loyalty programme.
The coffee company said existing technology had constrained its ability to target consumers in the moment, however it has been testing out new ways to serve up “significantly improved targeted communications” to individual customers based on their specific tastes and interests.
“Over time, we will expand this capability to a more robust mobile app centric model that enables us at the very moment a customer orders to provide relevant suggestions and recommendations and, when Read full story ›
Source: The Drum
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