By Bennett D. Bennett

(Editor’s note: Beyond the Brief is a collaborative project celebrating 100 years of the 4A’s and their members. See the industry pros we’re featuring here.)

There’s always risk involved with taking on any pro-bono client in a charged political and societal atmosphere–but Mo Osunbor, a senior art director at J. Walter Thompson, knew the payoff of reaching out to collaborate with Black Lives Matter.

Their first collaborative effort, a utility geared to promoting brick-and-mortar black businesses, launched during the holiday season last year. It was a shrewd move that fostered goodwill and Read full story ›

Source: The Drum