By Minda Smiley

IAS and Stein + Partners Brand Activation have now officially merged following two years operating within a joint venture as they aim to create “the most important global B2B marketing agency in the world.”

The two agencies, which re-branded together as Stein IAS in March 2013 and legally merged through holding company MSQ Partners last month, together hope that the consolidated shop will become a powerhouse in the business-to-business marketing world.

Rob Morrice, who joined 42-year-old IAS in 2008 as managing director and is now CEO of Stein IAS, told The Drum that prior to the venture, “we were Read full story ›

Source: The Drum