Wimbledon, with the sponsorship of Stella Artois, has rolled out the brand’s first autoplay Twitter Amplify video.
The Twitter snapshot, sponsored by the Belgian lager brand, shows the classic scene of Nicolas Mahut and John Inser participating in their unforgettable 11 hour heat with the hashtag #ThrowbackThursday.
Using Twitter Amplify, brands and advertisers can anchor their names to trending subjects, promoted by the social media site, with the help of a sponsor, in this case Stella Artois.
WATCH – After 11 hrs 5 mins, the battle between @JohnIsner & Nicolas Mahut reached its climax… <a target=_blank href="https://twitter.com/hashtag/ThrowbackThursday?src=hash" Read full story ›
Source: The Drum
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