By Tony Connelly

Stella McCartney has partnered with ocean conservation group Parley for the Oceans in a bid to market her fashion label’s environmental efforts.

The luxury brand designer announced the long-term partnership with the group which creates clothing fabrics using plastic debris collected form the oceans.

McCartney’s label will use the yarn fibres in lieu of woven or recycled polyester in products including shoes, bags and outerwear.

“To take something that is destructive and turn it into something that’s sexy and cool, how can that not be luxury?” McCartney told the New York Times.