By The Drum Reporters

From The Trade Desk to Condé Nast and Puma to PepsiCo, we ask some of the world’s best digital marketers where they think the next big industry shift will come from?

Nigel Vaz, global chief executive officer, Publicis Sapient

If you’re riding (or getting hit by) waves then you’re probably still swimming in the shallows. By which I mean it would be easy to answer that the next big wave is the ability to reach new possibilities in personalization at scale, across touchpoints, through data and machine learning. It’s true, but tells only part of Read full story ›

Source: The Drum