By Eoin Rodgers

B2B marketing teams are seeing diminishing returns and struggling to elevate marketing’s role inside businesses. Eoin Rodgers of Atomic argues that the fix requires a shift in how we think about insights.

It’s a tough time for B2B marketers. The old tactics don’t work anymore. More and more, CMOs jostle for relevance in the boardroom and they’re hunting for a game-changer.

But sometimes going back to basics unearths a simple yet potent solution. The value of understanding buyers goes beyond reconnecting with disenchanted audiences. Taking ownership of buyer insights can enhance marketing’s overall value in the business.

The B2B train is running out Read full story ›

Source: The Drum