By Gillian West

Strongbow’s Herefordshire roots and bittersweet nature are given a starring role in the cider brand’s latest TV advertisement which pays homage to the farmers who grow the one billion British cider apples needed each year.

The 40 second ad, created by St Luke’s, is the first time Strongbow has communicated its cider making and quality credentials in a campaign. Airing nationally from Friday 4 July, the creative uses time-lapse photography and a split-screen visual to recreate the Strongbow journey from Orchard to pub garden.

The brackets ‘Bitter’ and ‘Sweet’ relate to the cider making process with the ad opening on Read full story ›

Source: The Drum