By Gillian West

Severfield, the structural steel group behind The Shard, Wimbledon Centre Court, Emirates and 2012 London Olympic Stadia, has engaged Thompson Brand Partners to complete a rebrand following a major strategic review.

The new branding aims to differentiate Severfield in the market, giving it a consistent ‘one firm, firm’ identity across its four UK sites as well as nurturing a unified culture among its 1200 employees.

Following extensive internal and external research Thompson has developed a new brand identity communicating the pride, passion, people and projects that make up the organisation. Designed to be representative of the complex steel structures along Read full story ›

Source: The Drum