By Lisa Lacy

Google’s use of machine learning and artificial intelligence to better understand search intention and deliver the most relevant results is resulting in just that, according to new research from SEO and content performance platform Searchmetrics in its annual study of Google ranking factors.

According to Searchmetrics, not only are search results more relevant than ever, many simplistic techniques to artificially inflate page rank ‒ like collecting backlinks and increasing the number of times keywords are mentioned in text – are becoming less effective. Backlinks are also becoming less important because of the rise of mobile Read full story ›

Source: The Drum