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STV reports 9% rise in national advertising revenue

on Apr 30, 2015 | 0 comments

By John Glenday

STV Group has published its trading update for the first quarter of 2015, revealing that its national advertising revenues have risen by 9 per cent over the period, despite a 13 per cent dip in the Scottish advertising market – dismissed as ‘campaign phasing’.

Describing the numbers as a ‘strong start’ to the year STV said it expected total airtime revenues for the period through to the end of May to increase by 3 per cent in the first quarter, with national revenues increasing by 5 per cent and regional revenues falling 11 per cent.

Rob Woodward, chief executive officer of STV Read full story ›

Source: The Drum