Stylist, the UK’s freely distributed magazine, is to adopt an emag to supplement its physical run. “We can’t print enough for the demand,” Ella Dolphin chief executive of Stylist Group tells The Drum.
Stylist launched in 2009 as part of the established Shortlist Group. However, the group rebranded after Stylist back in January 2019 upon the closure of Shortlist. The male market was harder-to-break despite Shortlist pioneering the free-to-market distribution chain across the UK.
In the year since Stylist has hosted empowering conversations about modern women, launched awards and events and shown, all seemingly more fertile for advertising spend. Shortlist Read full story ›
Source: The Drum
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