By Minda Smiley

Subway has tapped BBDO NY to handle its advertising moving forward as the chain fights slumping sales and tries to distance itself from Jared Fogle, the former spokesman who recently said he would plead guilty to child porn charges.

BBDO will be tasked with strategic development and execution of the brand’s broadcast and digital ads.

The Omnicom agency pitched against a number of other agencies to try and win Subway and replaces Boston-based MMB. Mediacom will continue to serve as the company’s media agency.

MMB worked with the brand for about ten years until the chain decided to put its US account under Read full story ›

Source: The Drum