Subway has become the official training food partner of Liverpool FC, under a multi-year deal.
To launch the deal, Subway has been sending a range of Low Fat Subs to participants in the Liverpool FC Foundation programmes.
Manaaz Akhtar, regional marketing director for the Subway brand in Europe, commented: “As a brand, we are committed to supporting everyone to be more active in their everyday lives and our partnership with Liverpool FC provides us with the perfect opportunity to demonstrate this and take it to the next level.”
The partnership fits with Subway’s campaign to encourage healthier and active lifestyles, with other name Read full story ›
Source: The Drum
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