The big brands’ Super Bowl campaigns start weeks before game night. Scroll down for some of Marketing Week’s favourites or click here to see them all.
(23 January) Snickers
A teaser, set up as a special episode of The Brady Bunch, promotes Snickers return to the Super Bowl for the first time since 2011.
It appears that the 30-second spot, which will continue the “You’re Not You When You’re Hungry” campaign, will be focused on Marcia Brady, played by action movie star Danny Trejo when she’s hungry.
The brand has promised to release the ad early if the teaser Read full story ›
Source: Marketing Week
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